How to Use Agile Project Management to Organize Your Marketing

How to Use Agile Project Management to Organize Your Marketing Are you sick of emergencies, of last-minute deadlines, and the stress of messy workflows? If so, agile project management might be just the strategy you need to use. Chances are great that you’ve heard of it before, but do you know how to use agile methodologies in your marketing? Today we’re going to talk about just that with Andrea Fryrear, the president and lead trainer at Agile Sherpas. She’s going to talk to us about what agile marketing is and how you can use it to prioritize your projects. Sit back, relax, and get ready to learn some high-value information that will help your business succeed. Information about Agile Sherpas and what they do. What agile marketing is, what it focuses on, and what the most popular methodology is. The difference between Waterfall and agile marketing. How agile marketers prioritize their projects. The concept of boundaries and why multitasking doesn’t work. Andrea also talks about the importance of saying no. How agile marketers can focus on the projects that make the most impact. How to build obstacles and roadblocks into your workflow. Tips on using Scrum, Kanban, and Scrumban for agile marketing. What you can do first if you are a marketer who would like to start using agile project management as part of your marketing strategy. Links and Resources: Agile Sherpas Scrum Kanban Scrumban podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Andrea: â€Å"Limiting our work and focusing is the only way we’re gonna get to the point of doing really good, high-quality work that’s focused on the audience.† â€Å"Scrum has the best PR agency of any of the agile methodologies.† â€Å"I would say don’t try to eat this whole elephant in one big bite.†