Margots Intentional Killing in Hemingways The Short...

Ernest Hemingway is known for writing novels and short stories with unresolved endings. In his short story, ?The Short Happy Life of Francis Macomber?, he definitely leaves his readers guessing. The question is whether Margot kills her husband, Francis, intentionally, or if she accidentally shoots him, because she tries to save his life. There are many points that could be argued for both conclusions, but my observations have led me to believe that Margot did indeed shoot her husband intentionally, however, without pre-meditation. Margot has one of the most obvious motivations to kill her husband: money. In addition, she, on the other hand, has one great asset, her beauty, ?They had a sound basis of union. Margot was too beautiful†¦show more content†¦Francis reveals his lack of self-confidence and control over the situation. ?If he had been better with women she would probably have started to worry about him getting another new, beautiful wife but she knew too much about him to worry? (Hemingway). His lack of self-confidence has given her all the power in the relationship and it was a major contributing factor in her infidelity. Later on in the story, the growth of Francis?s confidence during the buffalo hunt and Margot?s displeasure with it is the final clue in determination of the death of Francis Macomber. The buffalo hunt gives Francis a new found sense of ?happiness?. This ?new wealth? of confidence is powerful for Francis and devastating for Margot . ?Fear gone like an operation. Something els e grew in its place. Main thing a man had. Made him into man. Women knew it too. No bloody fear? (Hemingway). Margot knew at this point that if Francis survives the trip, he might possess enough personal strength and finally leave her, and that is what encourages her decision to kill him. At the end of the story Wilson confirms the reader?s suspicion when he reacts to the shooting by saying to Margot, ?That was a pretty thing to do? (Hemindway). That statement reinforces the belief that Margot was indeed taking advantage of the opportunity to ensure her long-term wealth and eliminate the possibility of being

The Simple Gift and A Child Called IT Free Essays

The desire to belong to people or a place is important to individuals as it helps them develop a sense of security and identity. This statement can be seen throughout various texts but is undoubtedly shown through the texts ‘The Simple Gift’ and ‘A Child Called IT’. The free verse novel ‘The Simple Gift’ is about Billy Luckett, a sixteen-year-old boy who decides to leave home, as he felt he was isolated from everyone else. We will write a custom essay sample on The Simple Gift and A Child Called IT or any similar topic only for you Order Now Billy finds his security, peace and identity in the natural environment but is also shown throughout the novel that he does not give up to be a part of something or someone as he continues to strive to see the good side to others. In the novel Herrick constantly uses a various array of techniques such as symbolism, flashback and first person to portray the character’s feelings. Billy â€Å"praying for morning and sunshine† gives a sign to the reader that he desires a new life, and the symbolism of the morning and sunshine signify a new day. The wind and the rain â€Å"hitting Billy in the face with the force of a father’s punch† also help to expose the mistreatment that his father had given him whilst being at home. Through these quotes it is patent that Herrick employs the techniques symbolism and flash back to show how he is not accepted by his father. When Billy finally finds his place he can call home, Bendarat, here he also discovers his first real companionship from Old Bill, the â€Å"saddest man in the world†, and Caitlin, a girl he meets at McDonald’s who is from a wealthy family. To begin Billy is presented to the, at times, judgmental Caitlin as a bum but by displaying his compassion and not only being a homeless boy on the street he changes her perspective on himself, Old Bill and people like him. When we first see Caitlin, Herrick employs first person and the change in perspective to show Caitlin’s first reaction to Billy eating scraps at McDonalds – â€Å"put that back. † However, Caitlin avoids this, and instead says, â€Å"I hate mopping† to show Billy’s already changing influence on Caitlin. Billy, ironically, acts as a role model for Old Bill, as he transforms him by giving him â€Å"simple gifts† such as coffee, breakfast and the cigarettes. Here is shown once again the compassion given off by Billy as he does not give up on a person who tells him to â€Å"piss off son†. In becoming closer with Old Bill we are aware why he is such an old bitter man: the loss of his wife and his â€Å"darling Jessie†. It is also seen how Billy influences Old Bill to change his ways; prompting him to shave, this symbolises his own personal growth. In return Old Bill repays Billy by giving him his old house to live in. The use of first person in these quotes give a deeper explanation on to how one character has ended up where he is. All these examples illustrate how Billy’s desire to belong to a place or people helped him find that security and identity. As Old Bill presents him the gift of the key to his home this gives the sense of protection as he now has his own place to live and be himself with no violence from his father. His relationship with Caitlin also shows how she has accepted him for who he is and provides each of them with a sense of identity. The text ‘A Child Called IT’ also connects and relates to the previous text. This is portrayed through the main character, David. The first chapter ironically begins with the ending to give emphasis to the reader and demonstrate the importance of the ending for the child. Various techniques are used within the text such as first person narration and personification. As the novel is spoken in first person, its effectiveness is shown as it highlights to the reader that the story is from the child’s perspective, which is also shown in ‘The Simple Gift’ with the difference that it comes from more than one characters’ standpoint. It symbolizes that the author is directly addressing the reader to have a greater impact and engages them to continue reading. Throughout his childhood David becomes an isolated victim of his mother’s violence in comparison to how Billy is a victim to his fathers violence, which in turn makes him abandon his home and run away. David is rejected by his family members and is represented as the household slave as well as being his mothers outlet for anger. The idea of isolation is conveyed throughout the novel and it becomes evident that, not only at home, but also at school David is removed from normal relationships. The entire room lets out a howl at me – the reject of the fifth grade†, this example uses the mentioned technique of personification to emphasise to the reader that David is completely segregated, lost and alone. He does not belong at home with his own family, nor does he at school among his peers. Disconnection and alienation is presented throughout the novel, while David has accepted the fact that he does not belong to anyone or anything he still desires that someday he will be capable to connect with something or someone. This is evident in the line, â€Å"I would give anything to have been there in class when they found out I’m not so bad†. The quote has impact on the reader as it identifies that, although his peers have seemed nothing but uninterested in becoming friend with him, he still longs and strives to be accepted so that he may have that sense of belonging to a place or to people. Therefore, through these examples, it can be said that the text ‘A Child Called IT’ helps develop our understanding of the fundamental human need to belong by intensely drawing the reader’s attention to a deep sense of not belonging ad also how important it is to develop a connection with people or a place. How to cite The Simple Gift and A Child Called IT, Essay examples

Article Analysis Marker of Brand Communities

Question: Discuss about theArticle Analysisfor Marker of Brand Communities. Answer: Introduction Marketing and Brand Management has seen several changes over the years. In this era of globalization and digitization, few of the most widely used marketing and brand management concepts are relationship marketing, social media marketing, brand equity etc. It is rightly said that the veneration of brands as part of brand communities reflects the expansion of consumerism in advanced capitalism (Stratton Northcote, 2014). Simply defined, A brand community can be defined as an enduring self-selected group of actors sharing a system of values, standards and representations (a culture) and recognizing bonds of membership with each other and with the whole. The objective of this paper is to discuss and analyse the paper, When totems beget clans: The brand symbol as the defining marker of brand communities. This paper would discuss the paper and its implications for brand managers. The paper would also discuss the lessons learned from this paper. Analysis The paper is about brand community and the way brand managers can use the concepts of brand community to reach out to end consumers. There was a time when corporations and brand managers used to manage the operations in a small territory or domestic market (Laroche Habibi, 2012). However, with Internet, technology and advancements in the corporations, the brand managers have started to explore the international market. There is also a change in the overall definition of marketing. In fact, the brand managers have seen a transformation from the traditional selling concept to marketing concepts. With the concepts like brand community, brand identity and brand equity, the focus of the brand managers is to change the PUSH marketing philosophy to PULL marketing philosophy. In the article, authors mentioned that there are significant differences between the brand community and other forms of community (Stratton Northcote, 2014). It is important for leaders, brand managers and marketers to understand this difference between brand community and other forms of community. It is argued that brand communities differ from other types of communities in one important respect the community is a secondary, rather than primary, effect of brand community association. It means that brand is a symbol before its get its space in brand community. In other communities, the symbol is the after affect or the aftermath of the work being done (Kuo Feng, 2013). Authors also argued that brand communities have unique dynamics that are typically not observed in the communities. The concept of brand community is still a new concept and it is expected that this concept would further evolve in the coming time. The marketers of various brands have a lot to learn from these concepts. One of major learning from this article is that different brands can have different brand communities. For example, the brand communities for Unilever may not be same as the brand communities for Southwest Airlines (Shaomian Heere, 2015). It is also important to mention that a big corporation can also have different brand communities for its different products. For example, Unilever may have a different brand community for its soap product and different brand community for its tea product. Therefore, it is important to mention that marketers should think twice before selecting their brand community. Another important discussion or the learning is in the way brand communities are developed. In the article, authors argued that the brand managers or the marketers may not always have the direct control over the way brand communities are developed (Stratton Northcote, 2014). There are times when the brand communities are build or developed as the people spread the news about the brand. Therefore, it would be correct to say that the people or the consumers have a great impact over brand communities. In the article, authors referred the brand identity or the brand symbol as the maker of brand community. Authors argued that in various case, the brand symbol could be considered as a totem that acts as a sign board for the brand (Stratton Northcote, 2014). It would be correct to say that the brand symbol or brand identity is of utmost importance for corporations. The entire marketing effort of organizations can go in vain if the brand is not able to establish its reputation in the market. In fact, this is one of the reasons that it is recommended that the marketing mix of the product should be in synchronization with the overall brand message. Every element of marketing mix (product, price, place and promotion) conveys a message and it is important that these messages should be in line with the overall message being communicated by the brand. The brand may not be a tangible thing like a product. However, the brand identity or the brand positioning can have a high impact on the sale of products. It would be correct to say that for organizations, brand identity or brand community should come first and then it should be followed by the core principles of marketing like segmentation, targeting, positioning and marketing mix (Brodie Juric, 2013). In fact, the marketing strategies of the organizations would depend on number of internal and external factors. The internal factors can be managed by the organization. However, the external factors like political, social, economical, legal, technological, etc. are not under the direct control of organizations (Zhang Zhou, 2013). Conclusion The above paper discusses the article When totems beget clans: The brand symbol as the defining marker of brand communities. With the above discussion, it can be said that the organizations should have a proactive approach towards marketing and brand management. The brand community could only be a step towards the effective marketing strategies of organizations. It is important that the organizations should keep a watch while the brand communities are being developed. The brand communities are typically based on the brand symbol and therefore, it is crucial that the brand communities should echo the brand promise. References Brodie, R. J., Ilic, A., Juric, B., Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105-114. Kuo, Y. F., Feng, L. H. (2013). Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities. International Journal of Information Management, 33(6), 948-962. Laroche, M., Habibi, M. R., Richard, M. O., Sankaranarayanan, R. (2012). The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty. Computers in Human Behavior, 28(5), 1755-1767. Shaomian, A., Heere, B. (2015). The Path to Loyalty Among Theater Patrons: The Importance of Interaction and a Sense of Brand Community. MEIEA Journal, 15(1), 13. Stratton, G., Northcote, J. (2014). When totems beget clans: The brand symbol as the defining marker of brand communities.Journal of Consumer Culture Zhang, N., Zhou, Z. M., Su, C. T., Zhou, N. (2013). How do different types of community commitment influence brand commitment? The mediation of brand attachment. Cyberpsychology, Behavior, and Social Networking, 16(11), 836-842.

The Kite Runner Hero free essay sample

The Kite Runner, based on his personality traits and actions towards Amir baba is the victim. He is very pressuring, unsympathetic and hypocritical towards his son Amir, and his actions cause Amir to make horrible decisions. Throughout the story Amir is pressured to be like Baba when he was a kid. The problem arises that he is not athletic like Baba was and would rather read and write. Baba doesn’t understand how Amir could be this way and doesn’t approve of his interests. In this scene it shows how Baba would share his frustration with his friend Rahim Khan. He’s always buried in those books or shuffling around the house†¦. I wasn’t like that he said angrily almost frustrated†(21). Baba is also very un-sympathetic towards Amir. Amir tries his very best to please Baba and Baba won’t even give him anything in return. Amir writes a short story that he is very proud of. We will write a custom essay sample on The Kite Runner Hero or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He goes to show it to Baba and he doesn’t even look at it. â€Å"I clear my throat and told him I’d written a story†¦. Baba gave a thin smile that conveyed no more than feigned interest ‘that’s good’ he said†¦ then nothing more, he just looked at me†(31). This really hurt Amir because all he wanted was a little praise from his father. Baba’s little to no interest in Amir makes him do crazy things to fight for his love. For instance Amir went to the extreme when he sacrificed his best friend, Hassan’s health for a little praise from baba. â€Å"Maybe Hassan was the price I had to pay, the lamb I had to slay, to win Baba†(77). Amir would have most likely never done this if baba just gave him some respect. Other then Babas lack of being sympathetic towards Amir, the biggest reason Baba is the villain in the story is because he is a hypocrite. For all of Amir’s life he wanted to be like Baba. He wanted to get praise from Baba, do what Baba does, and be who Baba is. Although what Amir finds out is that Baba isn’t as perfect as he thought. Turns out Baba had been keeping a secret from Amir his entire life. Baba had lied to Amir and never told him about his bad past and some of the bad things he did. Amir found out Baba had cheated on Amir’s mother with his best friends wife. Which what soon lead to finding out that Amir’s best friend, the boy he let get raped for Baba’s love was really his brother. When Amir finds out about this he is so angry and wants to take back all he had done for Baba. â€Å"How could he hide this from me?.. I’m thirty-eight years old and my whole life has been a lie†(223). After all those years he thought Baba made himself look so great when in reality he had been lying to him and had a dark past hidden. Generally baba is a bad guy. He mistreats his own son and by doing this it makes Amir react negatively. Most times in life bad kids come from bad parents, and in this case that is very true for Amir and Baba.

Haiti essays

Haiti essays Want to send this story to another AOL member? Click on the heart at the top of this window. PORT-AU-PRINCE, Haiti (AP) - Haitian authorities released an opposition candidate and four associates Saturday, nearly three weeks after they were arrested following regional elections, an opposition leader said. Authorities dropped charges of incitement to violence against candidate Jean Limongy and the four others, said Evans Paul of Limongy's Space for Concord five-party coalition. Limongy, a candidate for a lower house seat, and the others were arrested May 23, two days after local and legislative elections. More than 2 million Haitian voters, about 60 percent of the electorate, cast their ballots in the violence-free elections. The Lavalas Family party of former President Jean-Bertrand Aristide gained control of the upper house and was leading in most lower-house races as vote counting continued this week. Since the vote, police have arrested at least 37 opposition candidates and activists. Sixteen have been released. Space for Concord militant Laurore Noel, who was arrested with Limongy, remained in prison in Petit-Goave jail, about 35 miles southwest of the capital, Paul said. On Wednesday, three candidates projected as the winners for seats on the Port-au-Prince city council under Aristide's Lavalas Family banner were arrested on charges of having false police identification cards. Elections for legislative seats in Haiti's troubled Grand'-Anse district, where the vote was delayed due to technical difficulties, are set for Sunday, officials said. Haiti has been without a Parliament since President Rene Preval dismissed legislators in 1999 to resolve a power struggle. Copyright 2000 The Associated Press. The information contained in the AP news report may not be published, broadcast, r ...

How to Begin a Sentence With And or But

How to Begin a Sentence With 'And' or 'But' According to a usage note in the fourth edition of The American Heritage Dictionary, But may be used to begin a sentence at all levels of style. And in The Kings English (1997), Kingsley Amis says that the idea that and must not begin a sentence, or even a paragraph, is an empty superstition. The same goes for but. Indeed either word can give unimprovably early warning of the sort of thing that is to follow.   The same point was made over a century ago by Harvard rhetorician Adams Sherman Hill: Objection is sometimes taken to employment of but or and at the beginning of a sentence; but for this, there is much good usage (The Principles of Rhetoric, 1896). In fact, it has been common practice to begin sentences with a conjunction since at least as far back as the 10th century. The Usage Myth Persists Still, the myth persists that and and but should be used only to join elements within a sentence, not to link one sentence to another. Here, for instance, is an edict found recently on an English professors Composition Cheat Sheet: Never begin a sentence with a conjunction of any kind, especially one of the FANBOYS (for, and, nor, but, or, yet, so ). This same fussbudget, by the way, outlaws the splitting of infinitives  - another durable grammar myth. But at least the professor is in good company. Early in his career, William Shawn, longtime editor of The New Yorker magazine, had a penchant for converting sentence-initial buts into howevers. As Ben Yagoda reports in When You Catch an Adjective, Kill It (2007), Shawns habit inspired one of the magazines writers, St. Clair McKelway, to compose this impassioned defense of but: If you are trying for an effect which comes from having built up a small pile of pleasant possibilities which you then want to push over as quickly as possible, dashing the readers hopes that he is going to get out of a nasty situation as easily as you have intentionally led him to believe, you have got to use the word but and it is usually more effective if you begin the sentence with it. But love is tricky means one thing, and however, love is tricky means anotheror at least gives the reader a different sensation. However indicates a philosophical sigh; but presents an insuperable obstacle. . . .But, when used as I used it in these two places, is, as a matter of fact, a wonderful word. In three letters it says a little of however, and also be that as it may, and also heres something you werent expecting and a number of other phrases along that line. There is no substitute for it. It is short and ugly and common. But I love it. Know Your Audience Still, not everybody loves initial but. The authors of Keys for Writers (2014) note that some readers may raise an eyebrow when they see and or but starting a sentence in an academic paper, especially if it happens often. So if you dont want to see eyebrows raised, ration your use of these words at the beginnings of sentences.   But in any event, dont start scratching out your ands and  buts on my account.

LANGUAGE TESTING Essay Example | Topics and Well Written Essays - 2250 words

LANGUAGE TESTING - Essay Example This form of direct oral testing is known variously as "oral interview", "oral test", or "oral examination". I will refer to it here as "oral examination", as I am dealing mainly with examinations in a university context. The literature on language testing has identified a number of unsolved problems with oral examinations. Much of the discussion has centred on the issues of validity and reliability, but problems in the practical administration of oral examinations have also received comment. The fundamental problems with oral examinations are those of reliability (i.e. the consistency with which different examiners mark the same test, or with which the same examiner marks a test on different occasions) and validity (i.e. whether or not an oral test assesses what it sets out to assess). The reliability of oral examinations has been seen as a serious problem right from the start of research on this topic. Spelberg et al. (2002) report very low correlations, averaging only .41, between the marks of different examiners, although Taguchi (2005) points out that "the nine examiners who marked sixteen candiates [ . . . ] in this study did not have marking schemes, were given no training, were unstandardized and were given no criteria for judging candidates ability", so the discrepancies in their judgements are perhaps not such a surprise. Spelberg (2000) describes the usual ways of testing oral ability as "impressions from memory or haphazard interviews" and writes that "the vast majority of cases [ . . . ] are not reliably separated into levels of speaking ability by this approach, because of the complexity of the language and non-language factors involved". Michael (2001) states that for tests based on free conversation "the problems of sampling, and reliable scoring ar e almost insoluble, unless a great deal of time and many

Improvements to the Law as Introduced by the Defamation Act 2013 Essay

Improvements to the Law as Introduced by the Defamation Act 2013 - Essay Example In line with this, the new Act aims to protect not only the right of each person to express themselves verbally or in writing but also the need to protect the reputation of each person. To serve this purpose, Defamation Act 2013 was enacted on the 25th of April 20132. On top of setting grounds on freedom to express one’s own thoughts and ideas and the need to protect the reputation of another person or a business entity, the said Act also applies to the need to control libel tourism. As such, the Act extends legal protection to website operators by entitling them for a defence in case the website operator is not the one who posted personal comments or statements that could seriously offend other people5. In line with this, the Act requires all individuals and business organizations to submit significant evidences that can prove their claim on defamation. Under section 5(3)(a) of Defamation Act 2013, it was clearly stated that website operators are given the equal opportunity t o prove themselves that they are not the one who posted harmful statements online. Thus, the Act guarantees protection to all website operators provided that they can identify the right person who posted harmful statements. Furthermore, any forms of moderation made by the website operators with regards to the hurtful comments made by other people in their website(s) can validate their defence. 7. Philosophical lens can be used to investigate how the society would view the concept of freedom of expression within the modern society and perhaps how the Defamation Act 2013 would fit or can be altered to fit in the concept of freedom of expression8. In line with this, reasons why Defamation Act 2013 has failed to provide any significant improvements to the existing law will be tacked in details. 2. Justification on Claims 2.1 Control on Libel Tourism In 1936, Lord Atkin defined libel as a defamatory statement that can somehow cause injury to another person’s reputation. Good examp les of libel include publicly commenting on other people due to hatred or purposely disrespecting or ridiculing another person which aims to destroy his own self-esteem9. In line with this, libel tourism occurs when the claimants for libel case is not residing in the same country where the defendant is currently residing (i.e. online libel cases, etc.)10. A good example of libel tourism is the case of Prince Alwaleed bin Talal v Forbes magazine whereby a journalist was legally sued for underestimating the Prince’s fortune by $9.6 billion11. Defamation Act 2013 aims to prevent forum-shopping in such a way that claimants cannot just file a defamation case in London if they have no links to UK. By setting a clear ground or guidelines on libel tourism, it is possible to limit or reduce the number of unimportant claims on defamation. With this in mind, the enactment of Defamation Act 2013 could somehow contribute to the decrease in the number of legal charges on defamation12. The United Kingdom is a member of the European Union (EU)13. Despite the changes in UK’s latest Defamation Act, question arises as to whether or not the Defamation Act 2013 can make significant change in the defamation law in UK. First of all, there is no change in EU Law or law affecting European nationals. Since UK is a member of the European Union, it means that all existing EU laws could somehow affect the defamation law in UK. For instance, the Rome I Regulation is a contractual obligation that administers the choice of law among the members of the European Union14. Since UK is a member of the European Union, this country is not legally exempted wherein the defendant can have the option for a choice of law. Likewise,

Atomic mass unit Essay Example for Free

Atomic mass unit Essay Substance Z is sodium carbonate because the relative atomic mass of X calculated is 22. 99. The actual relative atomic mass of sodium is 22. 99. Hence, we can conclude X is sodium. 6) If de-ionized water was added into the volumetric flask beyond the calibration mark, the exact concentration of the solution of standard Z will decrease but the number of moles of substance Z will still remain the same. Assuming that the volume of the solution of substance Z made is still 250 cm3, the number of moles calculated in that 250 cm3 solution of substance Z will be less because of the decrease in concentration. When the number of moles calculated decreases, the mass of one mole of substance Z will increase because of the equation (). Number of moles is inversely proportional to mass of one mole of substance Z or relative molecular mass of substance Z. 7) If an air bubble is initially entrapped in the burette tip and is passed from the burette during the titration, the recorded volume of HCl used will increase although the actual volume used to reach the end point of the titration is still the same. The calculated number of moles of HCl used will increase. The number of moles of Substance Z calculated will also increase. The calculated mass of one mole of substance Z will be lower because of the equation (). The number of moles is inversely proportional to the mass of one mole of substance Z or relative molecular mass of substance Z. Discussion Element X was correctly identified as sodium and substance Z is sodium carbonate. The relative atomic mass of element X was accurately determined. The percentage error of the calculation is zero. Conclusion The relative molecular mass of substance Z can be correctly identified by knowing the amount of hydrochloric acid that reacted with a known amount of Substance Z. Substance Z is sodium carbonate with a calculated relative molecular mass of 105. 99g.

Act One Of Othello Essay -- essays research papers

What Is Shakespeare’s Achievement In Act I Of Othello? Shakespeare’s own personal aim was not to write a social and political reflection of his era, as many contemporary readers believe, it was; purely and simply, to entertain his audience. This does not mean that there can be no social and political reflections within Othello, it means that the reflections are there, not for the sake of social and political commentary, but for the sake of entertainment and pleasure. Aristotle explained in â€Å"Poetics† that the audience’s pleasure consists not merely in observing the play, but criticizing, evaluating and making comparisons. These activities produce pleasure, thus it is not a mindless pleasure. There must be intellectual and emotional engagement on the spectator’s part. According to Aristotle, to stimulate the intellectual engagement of the audience and thus create this pleasure in the spectator, a masterful piece of art or literature must contain a degree of ambiguity in its ideas. This is the reason for the social commentaries that Shakespeare includes in his work: The play commences with two characters apparently arguing over money. Shakespeare immediately sets the mood of conflict for the remainder of the play, it is important because the reader at the outset is given a choice; who to believe and who is right. Shakespeare instantly sets about creating the mood of ambiguity which will result in the reader contemplating and analyzing the situation in hand. This will, according to Aristotle, create pleasure for the audience. As with all Shakespeare’s plays, Othello is written (for the very vast majority) in a form of verse and with a definite rhythm. This helps the general flow of the text, and when the rhythm is broken, we are alerted to a significant event or to a particular trait in a character. When Iago tries to insult and animalize the â€Å"Barbary horse† Othello, to Brabantio (line 108), verse reverts to prose and we are alerted to the evils behind Iago’s deeds. Shakespeare, so far, is strictly adhering to Aristotle’s guidelines and certainly understands â€Å"the essential qualities of art itself†. In â€Å"Poetics† it is explained that â€Å"language into which enter rhythm, harmony and song† will create â€Å"each kind of artistic ornament† necessary to â€Å"imitate an action that is serious, complete and of a certain magnitude† (Aristotle’s description of tragedy). In the... ...r and battle against the Turks, and heeds Othello to prepare to depart for Cyprus. Brabantio, before his depature, turns to Othello and warns him against trusting Desdemona, for she has â€Å"deceived her father† and may thee†. The subconscious seeds of mistrust have been planted in Othello’s mind by Brabantio, this is dramatic irony and warns the audience that the future of the marriage will not be as smooth as the naà ¯ve lovers expect.   Ã‚  Ã‚  Ã‚  Ã‚  In the act finishes with the almost satanic Iago warning of his deception to come, he shows us that the â€Å"Barbarian and a super-subtle Venetian† will not live calmly. If the audience is in any doubt as to Iago’s feelings for the Moor, he explains â€Å"I hate the Moor†. He goes on to outhline the plan of â€Å"double knavery† that he shall use to split the lovers in an act of serious deception.   Ã‚  Ã‚  Ã‚  Ã‚  The first act of Othello signals to the audience the coming themes of love and war, deception and trust and arguably; stereotypes. The issues Shakespeare brings to light, create thought and internal debate, this leads to the pleasure that Aristotle described; and achieves Shakespeare’s primary aim – to entertain.

Ptlls Level 3 Theory Assessment 1

UNIT 1 PTLLS LEVEL 3 THEORY ASSESSMENT (1) / JOHN A F BRADY @ MERCIA 2011 Describe what your role, responsibilities and boundaries would be as a teacher in terms of the teaching / training cycle. The role of the teacher is to facilitate the learning aims of the taught group on behalf of them and their service provider. Examples of overall learning aims include the passing of knowledge-based examinations, the demonstration of a skill or competency and, in some cases, a combination of all such elements. The teacher’s responsibilities are a set of specific actions grouped to achieve desired learning outcomes. These responsibilities cover two distinct areas, namely the pastoral and the pedagogic. The former includes student health & safety and behaviour management, the latter teaching methods and student engagement. In this context, the term ‘boundaries’ describes the social contract between the service provider, teacher and learner group. Boundaries are concerned, for example, with service limits and the establishment and policing of codes of conduct. The teaching/training cycle is comprised of five activities, namely:- (i) the identification of needs, (ii) lesson planning and design, (iii) teaching the lesson and the facilitation of learning, (iv) assessing learner achievements, and (v) evaluating the contribution made of the teaching methods used. Identifying needs combines data collected before student induction, e. g. returned application forms and observations made at induction, e. g. during ice-breaker activity. My specialism of teaching adults English as a foreign language needs to ascertain a student’s ability to listen, read, talk and write. My role here includes assessing whether a student’s subject ability is appropriate or would be better addressed in a ‘special needs’ context. My understanding of the material and institutional teaching environments will also inform how best to cater for students with mobility issues/learning difficulties. Design and planning concerns the pedagogic and the pastoral. For the former, a series of lesson plans need to be devised to enable students to learn the syllabus content required by the awarding authority. Pastoral activities include social and institutional induction, e. g. ice-breakers, site-tours, H&S and other professional/legal requirements. A lesson is taught by the teacher and learnt by the student. A teaching responsibility is to gain insight into student ways of learning and to adjustdelivery to further facilitate learning. Consideration of inclusivity, diversity, behaviour and student inter-action will also improve teaching/learning performance. Assessing adults learning English as a foreign language is a challenge. The teacher needs to use proceedures as laid down but remain flexible enough to guage nuances between those whose vocal skills may disguise poor written skills vice versa. Assessment must be systematic, collated and intelligible to others. Evaluation likewise should be systematic and collated with clearly defined outcomes. Student feedback, CPD and self assessment are critical for the improvement of teaching performance and learning outcomes. (Recommended 300 – 500, actual 429 words,excluding titles)

Gregor and Othello: Disillusionment Essay

An illusion is something that we think is real but is actually not. We produce illusions when our minds play tricks on us. When we discover the truth, we feel a terrible sense of disillusionment. This is when we discover that what have known all along has been false. Disillusionment thugs at our innermost core and lead us to deep misery. The characters of Gregor Samsa in Franz Kafka’s â€Å"The Metamorphosis† and Othello in Shakespeare’s play of the same title both experience this sense disillusionment. They both think that the thing that they believe in is real but towards the end of their lives, they discover that what they have believed in are just illusions. When Gregor Samsa turns into a giant insect, he notices the transformation but he still believes that he is still the human Gregor. Even if he notices that he turns into an insect, he is not worried. What he is worried about is that he is late for work and that his boss might get angry at him (1085). He forces himself to get up and thinks that what he has to do even if he sees that he has turned into an insect is to get dressed, have breakfast and catch the next train to work. Gregor’s illusion is that the world will treat him as Gregor the human even if his appearance has turned into an insect. It is an illusion because everybody who sees Gregor sees only the monstrous insect and not Gregor. He tries to make everyone understand that he is still Gregor but being turned into an insect, he talks like an insect and the insect noises that he makes are not understood by his family. The family sees a giant insect and hears insect noises. So even if inside that insect shell, there’s still Gregor who thinks human thoughts and feel human warmth and affection, outside, he is not Gregor anymore. His illusion is that others will see him as human and not as insect. There’s even a point in the when Gregor’s insect body grows on him that he starts to enjoy moving and using his new kind of feet. He learns to crawl around his room, on the wall and on the ceiling. When Gregor’s sister, Grete, notices Gregor’s behavior, Grete thinks that they should get rid of the furniture inside Gregor’s room to allow Gregor to crawl more freely (1098). Gregor initially welcomes the suggestion but is startled because he notices that with that suggestion, he is actually allowing his family to think that he has really turned into a crawling insect (1099). So he scared Grete and his mother while they are carrying the furniture out. Gregor holds on to his illusion that his family will eventually see that he is still Gregor. He always makes it a point to be courteous to his family. Since his family cannot take his hideous appearance especially his sister Grete who comes to his room for food, Gregor hides his body whenever he senses Grete getting inside his room. There is even one time when he labors for four hours just to cover his whole body for his sister Grete (1097). But as days pass, it becomes evident that Gregor’s family members will not look or relate to him as a human. Gregor’s disillusionment happens when he gets out of his room to get closer to Grete who is playing violin for the lodgers. When the lodgers and Grete see him, Grete tells everyone with Gregor in front of her: You just have to try to get rid of the idea that it’s Gregor. Believing it for so long that is our real misfortune. But how can it be Gregor? (1107) When Gregor hears his sister he becomes sad, returns to his room and dies in misery that he really cannot be Gregor anymore to his family. Othello’s illusion is that his wife is cheating on him. This is not real but Othello is tricked and made to believe of his wife’s infidelity. It is Iago, one of Othello’s men who cunningly produces the illusion in Othello’s mind. In Act 1 Scene III of the play, Iago makes a speech about his intention for tricking Othello. He hates Othello, â€Å"I hate the Moor†, because Othello does not make him Lieutenant. Instead, Othello chooses Cassio whom Iago believes to be less experienced and qualified (Shakespeare Act I Scene III Lines 383-404). Iago uses Cassio and even his own wife, Emilia to achieve his plot of ruining Othello by making him believe that his wife is having an affair with Cassio. Iago asks Emilio who works for Desdemona to steal Desdemona’s handkerchief given to her by Othello. Emilia does not initially suspect of Iago’s evil plot; she gets the handkerchief and gives it to Iago. Iago then puts the handkerchief in Cassio’s room (Act III Scene IV). This is what Iago uses to make Othello believe that Desdemona is having an affair with Cassio and Othello believes him. Othello’s disillusionment happens after he has killed Desdemona for believing that Desdemona is cheating on him. In Act V Scene II, Emily tells Othello that Desdemona loves him and that Desdemona does not give Cassio the handkerchief as token of her love (Lines 226-229). Othello confirms this with Iago’s behavior. As Emily is divulging the Iago’s evil plot, Iago kills Emily and runs away (Act V Scene II Line 239). Othello recognizes his foolishness, â€Å"O fool! O fool! O Fool! (Act V Scene II Line 322) The disillusionment leads Othello to misery and takes his own life. The characters of Gregor and Othello both hang on to illusions and feel a terrible sense of disillusionment upon learning of the truth. Disillusionment is a universal human emotion. As in the case of Gregor and Othello, disillusionment always result in pain for us humans because pain is the result of the destruction of that part of us that keeps us ignorant. The pain that comes with disillusionment signals that something in us is destroyed: our illusion and ignorance. Works Cited Kafka, Franz. â€Å"The Metamorphosis. † Literature World Masterpieces. 4th Ed. New Jersey: Prentice Hall, 1996, 1084-1110. Shakespeare, William. â€Å"Othello the Moor of Venice. † The Compact Bedford Introduction to Drama. Ed. Lee A. Jacobus. 5th Ed. New York: Bedford’s/St. Martin, 2005, 246-288.

Military Equipments and the Technology of China in Early Modern World

Military Equipments and the Technology of China in Early Modern World Introduction Various developments have been seen in the chronological evolution of man. The increasing brain capacity during the past developments of man led to more ability of man to make tools that could be used for various services. It is important to realize, from the prehistoric times, that while other animals concentrated in ways of surviving in the natural world endowed with different resources, man has been in a constant struggle to shape the natural resources to suit his interest.Advertising We will write a custom research paper sample on Military Equipments and the Technology of China in Early Modern World specifically for you for only $16.05 $11/page Learn More The need to develop defensive mechanisms by man can be traced back to the prehistoric times. Homo erectus or the â€Å"upright man† made cleavers and hand axes that were used for hunting of prey and protection against predators (Bentley Ziegler, 3). This man also invented fire and r ealized that it could also be used to scare away other animals. With these developments, man could exercise more control over the world’s natural resources. He pioneered different parts leading to the distribution of this species to different parts in the world. The need to develop protective mechanisms continued with the man’s evolution into the modern man. There emerged organized groups for purposes like communal hunting and gathering of fruits. With the development of languages of communication, a need to have groups of individuals organized into some collective system with some leader, and the various other societal factors that were seen to be influencing human behavior, there has been an increasing need by these units to have protection from external attack from other neighboring/ rival units. The differences that were witnessed in the way of life of the early man and that of modern man are also evident in the types of weapons that they developed. The early man i n the Stone Age period developed tools from stone carvings. Then followed the wooden age with tools developed from woodcarvings. This developed into use of metals, in the Iron Age in 1700-1500 B.C (East west dialogue, para.24) for making tools like knives, spears, bows, and arrows with latter developments that are witnessed currently. With increased civilization, tools that are more modern were developed by man in various parts of the world. The civilization was, however, not even. Some parts of the world developed faster than the others did in terms of technology. Thesis Statement The increasing intelligence of man led to his invention of better ways of survival. This led to development of weapons for human protection that led to the increasing desire by different nations to conquer and rule the whole world, resulting into wars that have been witnessed among nations since the medieval times. As a result, early civilization in a nation often results in conflicts between the members of the nation that can lead to decrease in development rates.Advertising Looking for research paper on asian? Let's see if we can help you! Get your first paper with 15% OFF Learn More China in the medieval period The medieval period is viewed differently by different scholars regarding the beginning and end of the period. However, it is approximated to be between fifth century A.D and fifteenth century A.D (Lombardi, para.2). During this period, there were various political developments recorded in China. The early periods saw the reunification of China to form a United China. The end of this period saw China being conquered by the Mongol Empire. The Tang dynasty is one kind of leadership that was seen in China between the seventh and the tenth centuries (Eras of elegance, para.3). The united China had vast territories endowed with many resources making its capital city the richest city in the world at the time. During their reign, the Tang promoted trade be tween united China and other countries and promoted social growth in terms of educational programs. Improvements were also seen in the infrastructure like roads within the country. They could then access the neighboring countries and tried to conquer Korea in the seventh century but failed. They continued to be influential in the neighborhood and Korea later adopted their model of leadership (Eras of elegance, para.3). Tang dynasty disintegrated and ended in the middle of the tenth century and was succeeded by the Song. The political movement that would later yield the Yuan dynasty can be linked to Genghis Khan who initiated moves to conquer Asia in 1190. Twenty years later, he led the Mongols and invaded China. The Mongols continued with their operations and captured Moscow thirty years later. Kublai Khan then established his reign that would see the foundation of the Yuan dynasty in China. This dynasty lasted for over a century in China and it was later overthrown in 1368 (Eras of elegance, para.3). The Mongols tried to invade more countries and failed in certain instances. The Mongol Empire at this time consisted of several nations Asia like China, Korea, Russia, Ukraine, Afghanistan, and many others (Eras of elegance, para.3).. China after medieval period The Ming Dynasty followed the Yuan dynasty and took back the Chinese rule under the powers of the locals of the country. It was a period following the collapse of the Yuan dynasty in 1368 and ended around 1644. It is generally known as ‘period of stable, effective government during which some important new institutions developed’ (Twitchett, 9). Various developments were seen during this period some of which had been initiated by the early dynasties. The period saw the maturation of the political development that were initiated during the Tang dynasty and promoted by the Yuan dynasty of the Mongol empire. The civil service became poor powerful in exercising control over the whole society and there was very little opposition from the ruled concerning the extent to which the autocratic rulers could exercise their control.Advertising We will write a custom research paper sample on Military Equipments and the Technology of China in Early Modern World specifically for you for only $16.05 $11/page Learn More This would lead to the full authority of the rulers to have ability to exercise control on whatever they wished to towards the end of the dynasty. The rulers were assisted by scholars who followed the Confucian doctrines. They managed to expand their territory to incorporate other neighboring regions that were not ruled by the past dynasties (Twitchett, 10). The number of the provinces that formed the Ming Empire also increased from the previous three to around thirteen towards the end of the dynasty (Twitchett, 13). The management of boundaries between these administrative units and the neighboring units required a well-established defense syste m that was the reinstated by the Ming rulers. The Ming dynasty lasted for 277 years and had sixteen rulers from the same lineage (Twitchett, 16). The Qing dynasty took over from the Ming dynasty and ruled between 1644 and 1911. It was founded by the Manchus people of the northeast. Under their rule, Qing Empire acquired more territories and exercised their authority over a wider region than the other dynasties. The rulers followed the Confucian doctrines in their leadership and exercised their authority regarding the Chinese culture (Hearn, para.2). The doctrines promoted good leadership skills and required that one act in a manner that he would like to be adopted by any other person ensured good governance in China during this period. It was observed that ‘the court became a leading patron in the arts as China enjoyed an extended period of political instability’ (Hearn, para.2). Two other groups of artists were also active in China namely the traditionalists and indivi dualists. However, this good leadership lasted for a while and was threatened latter by the ideological differences from within and outside the territory. The empire segregated and was seen as a failure towards meeting the development objectives. As a result, the development pace that had been set in China reduced drastically towards the end of the eighteenth century and was very low until about few decades ago when mechanisms were developed to rejuvenate the nation (Wang, 178). Early civilization in China It is important to note that China developed technologies thousands of years before the technologies were adopted by the other parts of the world like Europe. There are evidences of the ancient cities that were developed by early men in some parts of China (Bentley Ziegler, 13). Generally, civilization began in China thousands of years before the same was seen in the western countries. The developments were attributed to the teachings of Confucius (551-476 B.C) who asserted that unlike wild animals, man could be ruled by principles of reason (East west dialogue, para.7).Advertising Looking for research paper on asian? Let's see if we can help you! Get your first paper with 15% OFF Learn More The technology that was used in agriculture ensured that the country had enough food that led to the growth of population making it the most populous country in the world. The extraction and use of iron metal in China began far much earlier than they did in the European countries (East west dialogue, para.29). This led to the earlier development of more superior tools in China than in other country in the world. Farming and other economic activities could be carried out effectively. The trend continued in China until few centuries ago. In fact, during the 1700s, China could be regarded as the largest and one of the richest countries in the world. It could also boast of being the country with the best system of government at the time. However, some factors from within and outside the Qing Empire that prevailed in China lead to dissolution of such a powerful governance system in the early 1800s. The long serving Qing Empire decayed and failed in its desires to establish a more civiliz ed state. Conclusion and restatement of thesis It is thus worth pointing out the consequences of the early civilization that was seen in China. The adoption of modern technology in agriculture was seen in China several years before similar technologies were developed and adopted in other countries. This led to the growth in population of the country and allowing for other techniques like development of weapons. This was followed by a series of governments some from non-Chinese rulers. There were increased desires by the emperors to conquer and rule many neighboring China. The system of government that was adopted in China for a long period seemed perfect but the ideological differences due to the many people in a cosmopolitan country led to disintegration of the government due to conflicts of interest. The country, which had been in the forefront in urbanization, once again experienced a reverse migration with the individuals moving back to the rural areas. Further research in techn ology was threatened and the individuals adopted farming techniques that required even more labor like the introduction of a plow pulled by man. Techniques were then being used that were inferior to those that were used thousands of years earlier. This trend continued and other nations from the European and American continent borrowed the technology from the Chinese applied the techniques to improve their socio-economic and political developments. Countries like the United States, Japan, United Kingdom, and the dissolved USSR are now termed as the worlds industrial powers while China who was the founder of much technology is still regarded as a developing nation. Thus, early civilization in country may be a threat to the national development. Bentley, Jerry H and Ziegler, Herbert F. Chapter 1: The basic history in Traditions and Encounters: A Global perspective on the past. London: McGraw-Hill Higher Education. 2011. Web. East west dialogue. â€Å"The Science Technology Ancient C hina Taught the West.† Ancient Chinas Technology. 2011. Web. Eras of elegance. â€Å"The medieval era (476-1450).† Eras of elegance. N.d. Web. Hearn, Maxwell K. The Qing Dynasty (1644–1911): Painting. The Metropolitan Museum of Art. 2011. Web. Lombardi, Esther. Medieval  Period: Where did it All  Begin? 2011. Web. Twitchett, Dennis C. The Cambridge History of China: The Ming Dynasty, 1368-1644. Volume 8, Part 2. Cambridge: Cambridge University Press, 1998. Wang, Gabe T. China and the Taiwan issue: impending war at Taiwan Strait. Lanham: University Press of America, 2006.

How to Use Agile Project Management to Organize Your Marketing

How to Use Agile Project Management to Organize Your Marketing Are you sick of emergencies, of last-minute deadlines, and the stress of messy workflows? If so, agile project management might be just the strategy you need to use. Chances are great that you’ve heard of it before, but do you know how to use agile methodologies in your marketing? Today we’re going to talk about just that with Andrea Fryrear, the president and lead trainer at Agile Sherpas. She’s going to talk to us about what agile marketing is and how you can use it to prioritize your projects. Sit back, relax, and get ready to learn some high-value information that will help your business succeed. Information about Agile Sherpas and what they do. What agile marketing is, what it focuses on, and what the most popular methodology is. The difference between Waterfall and agile marketing. How agile marketers prioritize their projects. The concept of boundaries and why multitasking doesn’t work. Andrea also talks about the importance of saying no. How agile marketers can focus on the projects that make the most impact. How to build obstacles and roadblocks into your workflow. Tips on using Scrum, Kanban, and Scrumban for agile marketing. What you can do first if you are a marketer who would like to start using agile project management as part of your marketing strategy. Links and Resources: Agile Sherpas Scrum Kanban Scrumban podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Andrea: â€Å"Limiting our work and focusing is the only way we’re gonna get to the point of doing really good, high-quality work that’s focused on the audience.† â€Å"Scrum has the best PR agency of any of the agile methodologies.† â€Å"I would say don’t try to eat this whole elephant in one big bite.†

A Case of Lengthier Annual Reports Essay Example | Topics and Well Written Essays - 1000 words

A Case of Lengthier Annual Reports - Essay Example It also includes the company’s mission statement and pertinent financial statements (Holmes, Sugden, & Gee, 2008). While annual reports used to fall considerably below the 100-page mark during the last decade, a survey by business advisory firm Deloitte shows that in 2010, the average length of annual reports has reached an all-time high of 101 pages (Deloitte, 2010). Interestingly enough, the lengthiest reports are littered with more advertisement-like photographs and captions than relevant narratives and figures. These are the supposed culprits of reports being lengthier than they used to be. Such a phenomenon is of primary interest because of the impact that this has on the ability of such reports to serve their true purpose. Questions arise as to whether lengthier reports actually provide readers with more information or additional confusion? Do the long reports indicate that companies are revealing more of their respective businesses’ actual performance or are they merely an effort to gloss over weaknesses that new regulatory rules aim to draw out? Do lengthier reports mean more substance or just more clutter? This paper attempts to provide answers to these questions and adequately support the claims made herein by extracts from actual company annual reports. Company reports included are those of Ericssion, Carlsberg, and Walmart. Reasons for the increasing length of annual reports According to Isobel Sharp, an audit partner at Deloitte, annual reports are significantly increasing in length because companies are now revealing their company’s business risks and even having important performance indicators disclosed in their reports. Moreover, corporates now provide a director’s responsibility statement, a requirement introduced around four years ago as a consequence of EU’s Transparency Obligations Directive (Deloitte, 2010). Essentially, the many rules that are brought up in recent years are also being blamed for the cons istently rising trend in annual report length. However, the Financial Reporting Council (FRC) of UK points out that company reports in general are trying to please too many users at the same time, hence the almost unstoppable increasing trend in the length of annual reports (UK FRC, 2010). Preparers try to put in as much additional information as they can in an attempt to make the reports as appealing to current and prospective investors as possible (Campbell & Slack, 2008). One company that illustrates this is the 163-page Annual Report by the Carlsberg Group of companies which feels so much more like a 163-page advertisement, with pages that are more fitting in a magazine than in a business report. On the other hand, Boeing’s annual report cannot be more straightforward in its layout and content. Yet, the company needed 156 pages to provide all the data needed and required by regulatory institutions. These two examples illustrate that the burgeoning lengths of annual report s are both a result of additional requirements from regulatory institutions, and the trying-to-please-everybody approach of report preparers. If these requirements are further increased in the future, then lengthier annual reports may definitely be expected. Experts are even hinting that 200 page mark may not be far from being surpassed considering the current trend of adding more and more arguably irrelevant pages to annual reports. More words: For better or for worse? Preparers of annual reports reveal that because of the need to effectively inform shareholders of what is happening in the business, and the need to be able to satisfy the disclosure rules set by regulators, more words are apparently needed (The FRC, 2011). However,

Mgt 1 Essay Example | Topics and Well Written Essays - 500 words

Mgt 1 - Essay Example If employees feel that the increase in productivity will threaten their jobs due to innovation and mechanization, they may fail to engage in productivity improvement and other forms of cooperation. Employment security facilitates the implementation of the other high-performance management practices such as extensive training. An example of a practical experience is the case of the General Motors’ as it aimed at implementing new arrangement of work in its Saturn plant in which case the management guaranteed the employees their job security (Pfeffer and Veiga 40). Once employees have the assurance that their employment will not be interfered with, they tend to work harder and offer their knowledge and efforts to increase the productivity of the organization. Laying off of the employees that a company has spent resources training and developing their talents is a great loss as it opens unhealthy competition from the other closely-related firms. Employment security can be guarante ed by taking obligations with the workers unions, which intervene in case an employee is dismissed unlawfully. Firms may lay off their employees due to some financial strains, but the action leads to losses, as the company has to pay benefits, which consumes its finances leading to more strains. The biggest loss is to those companies that offer extensive training and development to their employees because they lose the talents and abilities of these workers (Pfeffer and Veiga 40). Job security helps in building the employee partnership in various organizations, especially in the long-term. Many firms will pursue short-term benefits at the expense of their employees job security. Such firms find themselves in difficult situations since their employees have low morale and are less productive leading to the company’s poor performance. When companies or

Marketing Plan Essay Example | Topics and Well Written Essays - 1250 words

Marketing Plan - Essay Example 450). John Lewis departmental store describes its customers in terms of demographics and psychographics. According to Attwood (2007), John Lewis departmental store serves the affluent and middle classes whose income may not be reduced so much by high bills. This is shown by the high priced goods sold in stores. John Lewis customers are also trendy and value fashion. This organization can increase its market share by coming up with new products, which can best serve the low income earners. John Lewis will come up with low-priced differentiated products. United Kingdom’s retail market is dominated by six huge retailers who account for 60 percent of all goods sold in the region (Board Bia, 2012, p. 3). As a result, this market is extremely competitive. This market is fast moving and at the vanguard of initiatives. Because of the continuous changes in the market, John Lewis has developed exceptional points of difference to attract new patrons and entice the existing customers to s pend more (Capon and Hulbert, 2007, p. 345). Any departmental store or a supermarket is considered John Lewis’s competitor. ... Mark and Spencer is also a chief retailer in United Kingdom with more than seven hundred stores across United Kingdom and more than three hundred in other nations. Its products are luxury food items and clothing. It is the biggest retailer and controls 24 percent of the market (Board Bia, 2012, p. 5-7). Because of the intense competition John Lewis has developed exceptional points of difference to attract new patrons and entice the existing customers to spend more. The Buying Process of the Targeted Customers The buying process involves numerous activities by both customers and the company personnel. John Lewis has majored in customer service, which has made its profits grow over the past few months (John Lewis, 2012). Therefore, this process starts from the point where the customer recognizes his or her need or becomes aware of his or her problem (Lamb et al, 2009, p. 224). This may be the need for a new cloth, new phone, new car insurance or body cream. After identification of the need, the customer sets his or her quest for information on the products that can adequately satisfy his or her needs (Lamb et al, 2012, p. 256). This is adequately assisted by the internet which provides a wide range of information of the products available that can satisfy the need. John Lewis has stand-by personnel on the internet ready to assist consumers seeking information on a product or a service (John Lewis, 2012). John Lewis deals with numerous products. Therefore, the customer is provided with all the information on the available products in the market. The company personnel are expected to entice the customers into buying the product (John Lewis, 2012). As according to Brassington and Pettit (2006, p. 346-50), after the customer acquires all the

Principles of Paediatric Nursing Practice | Case Study

Principles of Paediatric Nursing Practice | Case Study This essay will reflect on the principles of nursing practice in relation to my practice experience. A case study of a child and family I provided with care is presented in this essay and shall discuss how the care provided to the child and his family reflects the three principles of nursing applied during this episode of care. This shall demonstrate my knowledge of the principles of care based on evidence-based literature. In addition, the professional, legal and ethical frameworks that guide nursing will be explored. Furthermore, I will discuss the implications in relation to my future role as a child nurse highlighting my rationale behind the selected child and family. In this essay, I shall maintain confidentiality by using pseudonyms when referring to individuals and organisations involved in accordance with the Nursing and Midwifery code for professional practice (Nursing and Midwifery Council (NMC 2008). I will be using the name Andrew when referring to the patient. Principles of nursing practice involve eight statements published by the Royal College of Nursing (RCN 2012). These principles apply to all nursing staff and tell what the public can expect from nursing practice, whether they are patients, families, friends or carers of patient (Watterson et al 2012). According to RCN (2012) the principles of nursing practice were developed by patients, nurses and others involved in healthcare to put in place values that can be supported by everyone. This was introduced by the RCN incorporation with the NMC, Patient and Service Organisation and the Department of Health (DOH). They were put in place to show service users and their families what they are to expect from nursing practice regardless of whether the provider is a registered nurse, practitioner, nursing student or health care assistant (RCN 2010). The principles of nursing practice consist of eight principles which provide a dominant framework for achieving good quality nursing care and exce llent nursing’s involvement to improve healthcare outcomes and patient experiences (Manley et al 2011). These also explain how nurses must treat their patients with humanity and dignity, be responsible for care provided, manage risks, keep their knowledge and skills up to date, provide person centred care, communicate with their patients and work collaboratively with other health and social care professionals (Calkin 2010). The chief executive and general secretary of RCN highlighted how unique these principles are and how they bring the public together in one place and the expectations of nurses. He also pointed out how the principles have been designed to help patients, carers, nursing staff, organisations and decision-makers to know exactly what quality nursing care should look like (Carter 2010). The NMC Code of Professional Conduct encourages health care professionals to provide high standard care and all care givers are expected to work within its framework and guidelines (Dolan and Bolt 2008). The code of is a set of rules that all nurses and midwives should follow in order to provide good practice and it also reminds them of their professional responsibilities. The code highlights the behaviour, ethics and performance expected from nurses and midwives in United Kingdom. The main purpose of the code is to safeguard the well-being and safety of the public. According to the NMC Code care givers must respect everyone and treat them with dignity. It also encourages nurses to take special care when vulnerable people are concerned (Herman Miller 2012). The code is also used as a tool to see if a nurse or midwife is fit to practise when their fitness to practise is questioned (Goldsmith 2011).The code is used as a guide for daily practice for nurses and midwives. The NMC also has other standard, guidance and advice alongside the code that are used to support professional development. During my practice placement, I provided care to Andrew, a new born baby who was admitted to the ward I was placed. His mother took methadone while she was pregnant. Andrew was brought to the ward because he was presenting with some withdrawal symptoms such as diarrhoea and vomiting, fever, hyperactive reflexes, seizures and blotchy skin colouring. Doctors suspected neonatal abstinence syndrome (NAS) on Andrew. This occurs in newly born babies whose mothers abuse illegal or prescription drugs while pregnant. When the mother takes the drugs, the drugs will get passed through the placenta to the baby, this causes the unborn baby to be addicted to the drugs along with the mother. The baby will still be dependent on drugs whilst in the mother’s womb. After birth the baby will show some withdrawal symptoms because they will no longer be exposed to drugs (Vucinovic et al 2008). Andrew had severe symptoms which means he needed to be constantly monitored. Substance-using pregnant wome n represent a high-risk population; their substance-use has an impact on their own health and wellbeing as well as that of the developing foetus (Oikonen 2012). Babies born to a substance-using pregnant mother have high chances of developing withdrawal conditions in the immediate post-partum period; this is known as neonatal abstinence syndrome (NAS) Part of my role as a nursing student in that unit was to observe the principles of nursing practice to ensure patients and their families are fully informed and provided with help that they needed to make decisions about their children’s care. Andrew’s mother was still using methadone and was known to be very reluctant and disengaged with healthcare resources and needed to be prompted about Andrew’s needs during her presents on the ward. Sometimes she would leave the baby unattended without informing the nursing staff of her whereabouts. There were also some situations whereby Andrew’s mother was kept away from Andrew especially when she is under the influence of drugs. It was our duty to ensure safety is maintained at all times. I am going to be looking at how principles D, E and G were reflected on the care provided to Andrew and his family. Principle D states that nursing staff should provide and promote individualised care that enables patient centred approach. The patient centred approach is about looking at an individual’s personal preferences and concerns. This should include patients, families, service users and their carers and involve them in decisions and help them make informed choices about their treatment and care (National Institute for Health and Care Excellence (NICE 2012). In Andrew’s case family centred care was also provided. Family centred care aims to work with a child’s parents or guardians in order to effectively meet the child’s needs (Bowden el al 2011). According to HM Government (2004) on Every Child Matters, children will have the best outcomes through agencies working in partnership with families. The Children Act (2004) emphasises the need for all chi ldren’s services authorities in England to be aware of the importance of parents and other person’s, caring for children when trying to improve a child’s well-being. The benefit of partnership working needs to be communicated clearly to families and reinforced with positive practitioner’s attitudes, approaches and plans. Andrew’s mother was not always there for him, but the nursing staff made sure that she was regularly updated about Andrew’s condition and the treatment available for him. She was also reassured that there was a good family team which was ready to assist her whenever she needed help. Information concerning her own condition was also provided to her to enable her to get help and support that is tailored made for her. We were able to understand Andrew’s mother as an individual and show compassion and commitment in the provision of care as stated by the Chief Executive General Secretary of the RCN (RCN 2012). A care plan which looked at Andrews care needs was produced by the nurses. This helped all the nurses who cared for Andrew see what his individual needs were. This care plan promoted person centred care because it just looked at Andrew’s condition and what his needs were. NHS Commissioning Board encouraged all staff, nurses and midwives to embrace the values of nursing care and comply with the 6Cs. The 6 Cs where brought about by a strategy called Compassion in Practice introduced by the NHS Commissioning Board and DOH. These include caring, compassion, commitment, courage, competence and communication (Ford 2012). According to Chief Nursing Officer for England, the values are there to make sure nursing staff provide their patients with the best care with compassion and clinical skill (Cummings 2012). As a future child nurse, my first priority was Andrew. According to the safeguarding children, a person working in a sector where there is contact with children and/or their families has a duty to safeguard and promote the welfare of children. I and all the other nursing staff worked closely with each other and all multidisciplinary teams (MDT) involved in Andrew’s care to ensure care and treatment was delivered in high standards, communication was also maintained to allow continuous care across teams. This is stated in Principle G of the principles of nursing practice and in addition to this, the NMC (2008) expect nurses to refer patients to another practitioners when it is in the best interest of someone in their care. Andrew was referred to other professionals such as dietician to meet his nutritional needs, social worker to safeguard him and have access to other agencies that provide services to vulnerable children and physiotherapist. The physiotherapist was there because Andrew had Metatarsus Adductus which is a deformity of the feet. He was demonstrating and educating the mother about exercises she could give Andrew in order to help his feet. He also advised her to keep mobilising Andrew so that he can have the ability to move his limbs. Principle E states that all nurses should be at the centre of all communication. They should assess documents and report on treatment and care. They should sensitively and confidentially handle information, be able to effectively deal with complaints and should always report situations they are concerned about (RCN 2008). Effective communication was very much maintained when Andrew’s care was concerned and throughout the MDT. Andrew’s mother would always be updated when there was any change in Andrew’s health or care. She was informed about Andrew’s treatment and all other information such as referrals to other professionals regarding Andrew’s condition. During these episodes, there were some people visiting and some calling the ward claiming to be Andrew’s close relatives, they also requested some information about Andrew’s condition, but we could not provide them with any medical information because all the nursing staff were aware o f confidential issues. An element of education was also given to his mother because it seemed like she did not know a lot about Andrew’s condition. The nursing staff on the ward also maintained a record of Andrew’s mother’s movements and behaviour for Andrew’s safety. During my stay in this placement area, I had the opportunity to witness a MDT meeting. They held a case conference regarding Andrew’s welfare. The meeting was held because Andrew’s mother wanted to be transferred to a hospital closer to Andrew’s father in order to get some support. This meeting involved other professionals and agencies such as nurses, social workers, doctors, police, health visitors and the safeguarding children’s team. The agenda of the meeting was to decide on whether to transfer Andrew and his mother to fulfil her wish and also to share information concerning safeguarding and protecting the welfare of Andrew. Every child matters (2009) expresses how effective information sharing by professionals is essential to protecting and promoting the welfare of children. In this meeting I observed all participants contributing information regarding Andrew’s care. According to the United Nations Children’s Fund (UNICEF 2013), every ch ild in the UK has the right to be healthy. UNICEF works with families, communities and the government to protect the rights of children. It works with the government to ensure that laws and policies work in the best interest of children (UNICEF 2013). In this process Principle G was being applied, which states that all nurses and nursing staff should work collaboratively within their team and hand in hand with other professionals. They should make sure care and treatment provided for patients is co-ordinated and of high standard with the best possible outcome (RCN 2008). Principle G encourages collaborative practice, which is when different health care professionals work alongside each other in order to deliver the best quality of care. It lets health care professionals connect with other professionals who may have the skill achieve goals other professional cannot (World Health Organisation 2010). My rationale for choosing Andrew and his family as the subject of this essay was for me to reflect on his case. It was a very interesting experience which gave me an opportunity to carry out a research on matters of safeguarding children. I have acquired some knowledge and understanding about NAS and the issues around the care of children and the application of the principles of nursing practice. In this episode of care, I have learnt a lesson in situations that staff nurses need to be aware of when planning to deliver and develop patient care. I have also learnt that patient centred care is essential when carrying out my duties in my future role as a child nurse (Dougherty and Lister 2011). As a student nurse I am now aware of the importance of applying principles of nursing practice that help guide nursing staff to deliver good care. I also learnt to be understanding and non judgemental when it comes to patients and their families. Spouse et al (2008) highlighted the requirement of commitment to be an effective tool for nurses, in order to develop effective relationships with patients and their families and also being concerned about their well-being and best interests. She also expressed the importance of nurses’ availability and open to patients and avoiding distancing themselves from patients. This essay has explored three principles of nursing practice in relation to my practice placement experience. A case study of a patient and family provided with care has been discussed and professional, legal and ethical frameworks that underpin nursing practice have been provided. However, nurses should ensure that the principles of nursing practice are always observed in order to allow the delivery quality care. References Bowden V and Greenberg C (2011) Paediatric Nursing Procedures: Principles of Family-centred care Every Child Matters (2009) Change for children available at https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/257876/change-for-children.pdf (accessed on 26 March 2014) Ford S (2012) All NHS staff told to embrace nursing 6Cs (online) at http://www.nursingtimes.net/nursing-practice/clinical-zones/management/all-nhs-staff-told-to-embrace-nursings-6cs (accessed on 20 March 2014) HM Government (2004) Every Child Matters: Change for Children available at http://m.nottinghamcity.gov.uk/CHttpHandler.ashx?id=13383p=0 (accessed on 26 March 2014) Dougherty L and Lister S (2011) The Royal Marsden Hospital Manual of Clinical nursing Procedures 8th edition Wiley-Blackwell Manley K, Watts C, Cunningham G and Davies J (2011) Principles of Nursing Practice: development and implementation Nursing Standard 25 (27): 35-37 Nursing and Midwifery Council (2008) Code of Conduct of Professional Conduct: standards for conduct, performance and ethics NMC Oikonen JM, Montelpare WJ, Bertoldo L, Southon S and Persichino N (2012) The impact of clinical practice guideline on infants with neonatal abstinence syndrome British Journal of Midwifery 20 (7): 493-501 Royal College of Nursing (2012) The Principles Of Nursing Practice (online) at http://www.rcn.org.uk/development/practice/principles (accessed on 20 March 2014) Spouse J Cook M and Cox C (2008) Common Foundation Studies in Nursing 4thedition Churchill Livingstone Vucinovic M, Roje D and Vucinovic Z (2008) Maternal and neonatal effects of substance abuse during pregnancy: our ten year experience. Yonsei Medical Journal 49(5): 705-713. http://www.nice.org.uk/newsroom/pressreleases/PatientExperienceQSAndGuidance.jsp UNICEF (2013) Working for Children worldwide (online) at http://www.unicef.org.uk/ (accessed on 26 March 2014 Nursing Commissioning Board (2012) Compassion in Practice Nursing, Midwifery and Care Staff Our Vision and Strategy, Available at http://www.england.nhs.uk/wp-content/uploads/2012/12/compassion-in-practice.pdf (Accessed 13 March 2014) http://www.ncbi.nlm.nih.gov/pubmed/24435188 http://www.nlm.nih.gov/medlineplus/ency/articlej/007313.htm http://www.ncbi.nlm.nih.gov/pubmed/24435188 http://www.nmc-uk.org/Documents/Guidance/NMC-Guidance-on-professional-conduct-for-nursing-and-midwifery-students.PDF http://www.nursingtimes.net/nursing-practice/clinical-zones/management/new-set-of-principles-for-nursing-care-launched/5022099.article http://www.rcn.org.uk/__data/assets/pdf_file/0007/349549/003875.pdf http://www.rcn.org.uk/development/practice/principles#content http://m.nottinghamcity.gov.uk/CHttpHandler.ashx?id=13383p=0 HMGovernment(2004)Every Child Matters: Change for children.London: Department for Education and Skills, Available at http://www.infed.org/archives/gov_uk/every_child_matters.htm Page 1 of 9

Media: Source of Todays Violence? Essay -- Argumentative Persuasive E

Media: Source of Today's Violence? In recent years, intense scrutiny has come upon the entertainment industry with critics claiming that it has great influence on the minds of today’s youth. But, what exactly are the effects of such an influence? Certain people have exaggerated the effects that it plays on children. Many people, including government officials, have singled out television, video games, and movies as itthe cause of some types of violence simply because it is an easy target for laying the blame. The truth is that these three media sources are nowhere near the actual causes for acts of violence and other crimes. Studies on the issue are, at best, inconclusive on the issue. Many people believe that television, movies, and video games are the cause of crime because they don’t know the facts on the issue. They single them out because they have violent images and suggestive themes and therefore believe that these will create violence in real life. When a violent crime is committed by a youth, the crime is often blamed on the television or the movies that the youth watched or the video game they just played. Many people will start thinking this is true, based on the fact it seems like a plausible explanation. People will start trying to censor violent images and possibly even ban them. But, by censoring the images it will just make people want to see them more. Humans are inherently attracted to violence and if they can’t see it on television or in movies, they will go elsewhere to get it. Violent television, movies and especially video games offer a way to relieve stress without actually committing any crimes or hurting anyone. Before humans could see or engage in virtual violence, we... ...rnment continues legislation on Capitol Hill on the V-Chip. This the government’s answer to controlling what kids can watch. It’s a device that’s implemented into the television set prohibiting certain shows from being viewed. The parents of the household decide what shows to block. This is not the answer. If a kid wants to watch a certain show or movie on television, then they will simply go to a friends house that doesn’t have the V-Chip. My solution to the problem rests on the shoulders of the parents. They parents must be knowledgeable about their child’s maturity level and whether or not they can handle such programming. By educating the parents on the content of certain shows, movies, and video games, I believe the amount of blame toward the entertainment industry for violence will be alleviated. After all, children are a reflection of their parents.

Add Media

No PSYCHOLOGY REVISION- MRS DAWSON Models of addiction There are different models of addiction, these are the biological model, the cognitive model and the social learning model. Initiation – this refers to the process where individuals start to become addictive Maintance – this is the process whereby people continue to behave addictively even in the face of adverse consequences Relapse – this is the process whereby individuals who have managed to give their addictive habit start to show signs and symptoms of the behaviour again. BIOLOGICAL MODEL They say that it is an illness.Addiction is an illness therefore the problem is within the person. Because it is an illness, it can be cured. We are born with something and that something is triggered off. More likely to be addicted to it. If a person quits their addiction, a biological predisposition makes relapse more likely. The role of dopamine in addiction Initiation- Research shows addiction always stimulates the r eward circuit in the brain. Rewarding experiences triggers the release of dopamine and effectively tell the brain to ‘do it again’. Maintance – Drugs eventually result in a reduction in the activity of positive reward circuits in the brain.The negative state then become in dominant driving force in the drug calling. The individual doesn’t take the drug for pleasure, but takes it to avoid unpleasement. Because of this, they need more of the drug. Relapse – Eventually the desire for the drug may assume more importance than more other desires. The frontal cortex has become less effective at making decisions and judging the consequences of action. Imminent reward that forces the addict to take the drugs. The endogenous opiod system This is a type of addiction. It also includes the brain. Transmitters in the brain include enkeohain and the endorphins.They are activated in pleasure. Naltexrexone – this is an alcohol treatment, which prevents opiod receptors, and this also prevents effects of alcohol. Neurodaptation KOCH AND LE MOAL says drugs dependence is to do with neuroadptations. They state that psychoactive drug’s change the brains wiring. If stopped, the changes are no longer needed and causes disruption. Genetics Good way to research this is to study twins. Family studies then to illustrate environmental factors in the development of addiction as well. Need to see if it is environmental or genetic.Agravel & Lynsky 2006 – genetic influence with heritability estimates ranging between 45% -> 79% Kender et all (1998) – 1934 female twins. Drug addiction was mainly due to genetic factor. Blum et al (1991) – addictive off springs had the A1 gene showed that they had fewer dopamine receptors. Those who have these gens are more likely to be addicted to drugs which will produce more dopamine. But this could be because they have fewer dopamine. EVAULATION OF BIOLOGICAL MODEL X range is too wide X an imals are not humans so cant verify. v explains why some people are addicted X BUT sometimes it depends on the environmentX neurotransmitters have complex effects. Not fully understood X neglects social situations X too reductionalist – US soldiers took drugs while they were away but once they were home they didn’t. X some people may be experimenters ? chicken or the egg X very correlation. Can’t connect them in a cause and effect way. X need more research in to it X people may indulge but not addicted X animal studies LEARNING THEORY OF ADDICTION Acquires habits, which are learnt according to the principles of SLT. Things can be unlearned. There are different degrees of addiction. Bandura – Bobo doll Children learnt via observationSome one who is reinforced (operant) their behaviour is more likely yo be limited Vicarious reinforcement – reinforcement received indirectly by observing someone else and being reinforced Imitating someone we admire Cog nitive labelling model An alcoholic walks pass a pub. The cue, associated with the drinking gives a psychological response and actives a memory of drinking. The sign of a high heart rate tells the person they need a drink. Outcome expectancy model Someone who has an addictive behaviour, when they are confronted with a cue for the drug, it might trigger thoughts of excitement and would do it againClassical conditioning Addictive behaviour is also seen as being explained by classical conditioning. Drug abuse became associated with certain environmental factors until these factors alone produce a high. Intuition, maintance and relapse are due to learning experiences involving environmental. The cue-reacting theory Carter and Tiffany (1999) – addicts associates things, which were similar to their addiction. Explained via classical conditioning. The cues become able to elite conditioning responses even in the absence of the action smoking or gambling behaviour. Operant conditionin gPositive reinforcement Pleasant consequences Negative reinforcement Something unpleasant (likely to be repeated) Punishment Unpleasant consequences. Less likely to be repeated. Addicts change their behaviour in response to rewards and punishment. Bring about change in mood and material changes. Skinner – worked with animals. Greater behaviour changes when he gave less reinforcement or when they are unpredictable. Can explain why gamblers may get addicted. They are not winning all the time, makes compulsion strange. Learning Model Initiation – initial rewards shapes future behaviourMaintance – continues rewards reinforce and maintain behaviour Relapse – person giving up, relapse might be less likely if they have ‘relearnt’ the addictive behaviour all individuals are equally suspicious EVAULATION X animals X learning theories are reductionalists v can explain differences COGNITIVE MODEL OF ADDICTION Cognitive is thinking. This emphasises the h abitual ways people deal with life events may lead to addicitive behabviour. A person can rely on drugs or even gambling as a way of coping with life's problems. But these may create more problems than causes.Beck et al ‘the vicious cycle' Low mood -;gt; using smoking/ gambling -;gt; finacial, medical or social problem -;gt; the cycle continues Low mood can be relieved by addictive behaviour. Addiction can lead to problems. These problems lead to low mood. The cycle begins again. Coping : self mediciation model Initation – indivduals uses the addicitive behaviour to copy with stress/psycholoigcal problems. It is not choosen at random, it has been selected to help with a particular problem. Helps fulfil the 3 main functions – mood regulation – performance management – distractionMaintance and relapse – many smaller mention stress relief as a major reason why they keep to their habit Self efficacy theory BANDORA – This refers to one bein g organised and control any actions required to meet particular goal. This plays an important part in whether or not a person will start to engage in addicitive behaviour (initation). Whether they believe they can do anything about it once established (maintance and relaspe) FAULTY THINKING – Addicters lie to themselves because they think that it may bring them luck. But not all things are luck but people believe that whhat they are doing is correct.EVALUATION OF COGNITIVE MODEL Strenghts. – v cognitive explanations help explain individuals differences. Not everyone is addicitive X relative success of cognitive treatment of addicition support there is some cognitive basis Weaknessess – X publication bias – studies show a link between positive expectations and drinking behaviour. But not all studies are publlished so we get an unrepresentative view EXPLANATIONS FOR SPECIFIC ADDICTIONS Smoking – Smoking produces a phsyical addicition to nicotine, inf luencing dopamine production and the brain reward system. The WHO (world health organisations) estimates there are 1. billion smokers worldwide and they smoke 6 trilliopn cigarettes a year. Bad for you Smoking leads to high blood pressure, heart disease, lung disease, cancer and strokes. Pregnant women who smoke are more likely to have premature babies. The fact peoe still smoke knowing the facts shows how addicitve it is. Nicotine There are about 3000 chemical components in cigarette smoke but nicotime is the addicitve chemical. HILTS (1994) compared nicotine with heroin, cocaine, alcohol,m caffeine and cannabis. He ranked nicotine lowest in terms of effect but highest in terms of dependence.Smokers why try to give up have a relapse rate of 70%. Quickly Addictive DIFRANZA (2007) found teenage smokers had strong craving cigarettes two days after staring, suggesting how quickly people became addicted. Reasons to smoke – biological model Nicotine in cigarettes is seen as affect ing production of the neurotransmitters dopamine and acetylcholine, producing a reward effect. Genetics have more vulnerabilty to smoking addicition. SHIELDS (1992) looked at 42 twins pairs who had been reared apart. Only 9 wre discordant for smoking (one was and was a non smoker, which suggests that genes may play a part) Social FactorsMost people start smoking in their childhood or adolescence. Operant conditioning does not explain this because the first few cigarettes taste horrible. So OC says that they get rewards from peers. Social Learning Theory Children copy their role models because they think it is all right to smoke. Parents But one main influence is the parents. LADER AND MATHESON (1991) said if parents smoked, children were twice as likely to smoke. Cognitive model The cognitive model suggests that teenagers have strategies for not smoking even when pressurised by peers.But there was a group who were ready to smoke (MITCHELL and WEST 1996) Individual differences In a U S study, it suggests strong links between smoking and poor school records, low self-esteem no sport, and other illegal drug taking. Cognitive factors Smokers are seen as possessing irrational thoughts for instance that smoking improves cognitive functionoing or calm nerves. Such dysfunctional ideas can be self-fulfilling AO2 The fact that biological therapies help people quit supports the biological theory. Many people quit nicotine replacements suggesting social and cognitive factors. Supporting evidenceNIDA (2005) found that 90% of American smokers started as teenagers, mainly as a result of copying peers, suggesting SLT as a cause of initiation of smoking. A recent Canadian study (Khaled 2005) found that there was a link between depression and nicotine where depression was higher in smokers and even higher in smokers who wanted to give up. PATHOLOGICAL GAMBLERS Need to meet 5/10 to be problem gamblers. More than 5, you are a pathological gambler. 1/ preoccupation with gambling 2/ need to gamble with increasing amount of money in order to achieve the desired excitement 3/ repeated unsuccessful efforts to control/out back or stop gambling. / restlessness or irritability when trying to out down on gambling. 5/ use of gambling as means of escaping from problems or relieving dysphonic mood. 6/ return to gambling even after losing money, in the hope of winning it back 7/ lying to family members, therapists or others to conceal the extent of gambling 8/ committing illegal acts such as forgery, fraud or theft to financial gambling 9/ jeopardising or losing significant relationships/jobs/educational opportunist as a result of gambling 10/ reliance on others to produce money to relieve a desperate situation caused by gambling Getting a ‘high’One of the motivators is the ‘high’ they experience when they are close to winning. Raised levels of dopamine and noradrenalin have been found in people after episodes of gambling and in serious gamblers . These neurochemicals can be raised with the thought of gambling. Biological Stopping gambling seems to result in the same kind of withdrawal symptoms associated with stopping drugs. ROSENTHAL ET AL (1992) found that over 60% of pathology gamblers, reported physical withdraw and these could be compared with withdrawal of drugs. A number of studies have shown a link between potential brain abnormalities.It is linked between front lobe dysfunction and problem gambling (CAVEAINI ET AL 2002) Genetics There is evidence from studies that gambling could be inherited. Results of a twin study from SHAH (2005) found evidence of genetic transmission of gambling in men. Behavioural/sociocultural factors You are more likely to gamble if you are near a gambling area Alcohol It has been suggested that drinking increasing gambling, particularly in problem gambling. Young, game-machine gamblers stay on the machine longer when drinking. (POLS ET AL 1991). However, regular casino gamblers drink less when they are gambling.Behavioural SLT says that people copy from others. Operant says that people do it for rewards and getting high. Classical says that people associate the winning with the pleasure. Cognitive ZUCKERMAN (1979) claimed there are individual differences in the need for sensation seeking. They look for varied and new experiences. They have a low appreciation of risk and look forward to the ‘buzz’ more than low sensation seeks. Vulnerability of addiction Self esteem Teenagers are more likely to be linked with low self esteem and have addictive behaviours. Higher rates of depression and suicide – DEVERENSKY 2003LEVY 2009 – low self esteem increase the chances of developing addiction. Genetic vulnerability. Several factors might be required have an addiction. AO2 – Cause and effect – addiction because of low self esteem or low self esteem causes addiction. GREENBERG ET AL (1999) found that in a sample of 129-addiction student, no ne had issues with low self esteem. Psychological therapies based on realizing self esteem levels in addicts may stop them relapsing. Attributions Explanations people give for their own behaviour. Cognitive behaviour can play a part in addictive behaviour.MOORE ET AL (1999) says that young male problem gamblers sometimes have unrealistic ideas about their chances of winning and of their ability to make things happen. People with addictive behaviour often have poor self efficacy (blame the outside world) and an external locus of control. They don’t blame their selves. SENEVITNE ET AL (2000) used a questionnaire and 70 alcoholics. The found that alcoholics saw other relapse because they have poor will power while their own relapsed were beyond their control and not their fault. AO2 May have more to do with responsibility of the addict.Therapies focus on positive beliefs on the addicts own power can lead to better success rates. Fast successful quitters in clinics often relapse on the outside as they blame outside cues to starting again. Personality EYSENCH (1997) – psychological resource model which has 3 dimensions which are inherited P (psychoticism) Aggressive, coldness, impulsivity and egocentricity N (neuroticism) Moodiness, imitabilty and anxiety E (extraversion) Optimums, liveliness and sociability There is little evidence to support a link between E and drug dependence. N and P have links with addiction to heroin, alcohol and nicotine.There is a correlation between alcohol addiction and anti social personalities. Gender Men are more likely to gamble because they are more competitive. Recent evidence has shown that there is an increase of women gamblers. With females, they are more likely to be addicted to smoking because of the risks of the consequences. (FOX 1994) However, in gambling more boys are regular gamblers than girls. JACOBS 2001 says boys start gambling earlier, spend more money and enjoy competitive skill based games. Social con text Social context can influence vulnerability to dependency in many ways.Parents can be influenced through their own names to addictive behaviours. Drinking and to a lesser extent, smoking are not seen as sociability acceptable behaviours. CICCHETTIC 1999 states getting drunk and being anti-social can lead to drug abuse as can being depressed or anxious as a teenager. WAGNER ET AL 2002 found cannabis users were more likely to take cocaine so the social context can act as a ‘gateway’ to harder drugs. AO2 LESHNER 1998 believes that treatment must include social context otherwise if cue addict returns to the same social context, they will relapse.KUENTZEL 2008 found that pathological gambler give socially acceptable answers in self reports, playing down their addiction, suggesting data could be invalid. Family influence Teenagers copied off other – SLT. It also shows that a liberal attitude to drugs, poor bonding and dysfunctional relationship can lead to addictiv e behaviour. Parents are unconcerned about their children. Sociocultural background HALL 1990 found people in lower socio economic backgrounds were more likely to take drugs. Poor education + live in areas = high crime VITARA (2001) linked between alcohol abuse and problem gambling particularly in males.The role of media in addictive behaviour The media has influence on addictive behaviour. Advertising This can be used to encourage sales of alcoholic drinks and the lottery etc. or by the government to start anti-smoking campaigns etc. Alcohol and cigarettes CHAPMAN ET ALL 1982 found underage smokers preferred the more adverting brands. ATKIN ET AL 1984 found that 12-17 years old who had watched more adverts on drinking alcohol were more likely to approve of underage drinking. Banned on advert for cigarettes Cigarettes’ adverting is now banned in the UK as evidence as shown people are influenced by the advert they see.Role models Alcohol seems acceptable because of TV and film s. SLT suggests we learn what we see which means TV characterises may influence the audience. Smokers, gamblers or drinkers as long as they are ‘loveable rogues’ could be seen as role models. CHARLTON 1986 seeing adverts made children associate smoking with looking grown up GUNSEKA 2005 found that drug taking in films to be portrayed in positive fashion with little reference to negative outcomes. AO2 Media can be positive influence on addictive behaviour. Media create moral panics which would stop addicts.The impact of media on addictive behaviour is hard to assess as research is correlation so don’t know what other variables are in place. Models of prevention of addiction Addiction = bad for a person and society Behaviour can stem from biological behaviour and cognitive factors with the addictive behaviour/addiction. It is in our interest to help prevent them before they even being or help to stop someone intending to begin an addiction TRA – THE THEORY O F REASONED ACTION AJZEN AND FISHBEIN 1975 There are three general components, attitude, subjective norms and behavioural intention.This theory states the factors that are involved when people decide on their actions. People behave based on their attitudes of the behaviour and the interaction of what others will think of their behaviour. Essentially this model believes that if you have an intention to engage in a behaviour it can predict that you make a decision to carry out the behaviour. CRANO ET ALL 2008 used TRA to estimate teenager’s vulnerability to inhalant abuse, by assessing intention to use or avoid drug taking and actual behaviour. The model was found to be accurate as a predictive toll and thus useful in helping addicts to abstain.AO2 of TRA Critics see TRA as deficient in explaining behaviour of those who have little control over their behaviour, such as addicts. TRA does not consider personality and cultural factors or demographics that shape addictive behaviour. Addicts are often aware of their behaviour and that it is not rational but they cannot help their addiction. THEORY OF PLANNED BEHAVIOUR – TPB TRA was modified to produce TPB, adding a new component, the influence of perceived control. The theory of planned behaviour ‘perceived control’ – this is similar to Bandura’s concept of self-efficacy.According to TPB behavioural intentions are the outcome of the following beliefs. Attitude this can be a positive or negative evaluation of behaviour combined with beliefs about the outcome (e. g giving up smoking will be hard but will improve health). Subjective norms, perception if social norms ‘my friends will approve of my attempt to give up smoking’. Perceived Behaviour Control: a belief that someone can give up. AO2 of TPB The model assumes behaviours are conscious reasoned and planned, which may not be the case with addicts.As with TRA, TPB often used questionnaires to gather data, which can have issues with self report and social desirability. Most research is western countries cultural bias as individuals might not be as important in eastern cultures. Types of intervention Stages of changes model PROCHASHA AND DICLEMENTE said there were 5 stages that have to be overcome to beat addiction Pre-contemplation – before you start thinking about quitting the addiction. Contemplation – when you start to quit your addiction. Preparation – seek methods to stop addiction. Action – is starting the stopping to the addiction Maintance.People sometimes switch backwards and forwards and this is called ‘the revolving door phenomenon’. People in the preparation stage were more likely to attempt to give up an addiction than those in the contemplation stage. Psychological interventions Aversion therapy Contingency contracting Cue exposure self management technique Aversion therapy Punishment rather than reward. Been used to break smoking and alco hol addiction. Electric shocks every time the individual took addiction but was not successful. The addicts have been given a drug called Antabuse, when they drink alcohol, they are sick. They will link between the two.LANG AND MARLETT – TWO LIMITATIONS X not everyone was willing to take the drug. X doesn’t explain why they become addicted to the behaviour. With smoking, therapy was successful. Had to puff every 6 seconds, made the individual feel ill and nausea, assisted the two – SPIEGLAR AND GUEVREMONT. However, not been consistent across studies and a higher risk associated with this treatment for people who have heart problems. Didn’t focus on the act of smoking rather than causing the underlying addiction. Contingency contracting Individual to identify the environmental factors that are associated with smoking/drinking.The therapist aim to gradually expose the client to different cues and helps them to develop coping strategies to deal with the cues without resorting to smoking/drinking. Reduces the patients physical dependence on alcohol. but it does not teach them to deal with cues when they return to every day life. Cue exposure Addictive behaviour are often caused in the pressure of various stimuli. Cue exposure involves presenting the cue to the individual and helping them t control their reaction to it. In this way the response of ‘smoking’ in the pressure of alcohol fades away or exiting wishes.This is thought to be more effective than simply trying to avoid the cues. For example more drinking. Self-management technique This involves a variety of behavioural techniques. The individual is usually monitored by a therapist. The individual is asked to keep a daily record of their addictive habits and the changes to try and become aware of the things that make them become addictive. The individual should question the effects of the addiction. HALL ET ALL said that techniques can be used as a broader treatment pr ogramme, but they do not seem to be particularly effective on their own. EVAUALTIONWhile these behaviours based can be effective, they all share the problem that they do not really address the underlying reason why people have become addictive in the first place. Often short term With all therapies for addiction, they work better if they are mixed with other therapies based on other treatment. Different ways/treatment to smoking/drinking/drugs Biological interventions have been widely used to help people give up on smoking. There have been different way of tackling with people’s smoking addiction. There are different types of treatment†¦ Nicotine replacement therapy (NRT)This type of treatment involves nicotine gum, patches and nasal spray and others. These are effect because they help smokers stop their addiction in several ways. While the smoker take one of these replacement therapies, they are helping to withdraw the symptoms of smoking. These have also shown that the se can have positive reinforcement with the person who is trying to give up. this meaning that the person is more likely to not do it again because they have something to distract them from the actual smoking. With this the client will used varies of different formulations and will slowly used smaller formulations as gum.Even though the client will have an urge to have a cigarettes, there are other ways to come about this. Nicotine patches help because they gradually emit nicotine throughout the day. If the client has a cigarette during the treatment, they are more likely to not repeat this again because the cigarette will be less satisfying. Bupropion Another way of helping with the addiction of smoking is bupropion. This drug works by increasing the brain levels of dopamine and norepinephrine, this simulates the effects of nicotine of these neurotransmitters. This is an effect treatment because it helped to block out the nicotine receptors.This means that the client is less likely that the client will relapse and have a cigarette. It has also bee proven my psychologists WATTS that it is successful. Varenicline This type of drug released dopamine in the brain. It also blocks effects of any nicotine added to the system. Trials have found that varenicline is superior to bupropion in helping people to stop smoking. Also it has helped smokers reduce the amount of cigarettes they have after a 12-week trial. Nicotine vaccines This is a new clinical trial, which is still undergoing at the moment.The type of trial is trying to help produce anti-bodies to the nicotine. The anti-bodies bind the nicotine so it takes longer to go to the brain. This therefore reduces the effect of the cigarettes smoke. EVALUTION Nicotine replacement therapy delivers nicotine into the bloodstream much more slowly than cigarette smokers does. But then it doesn’t satisfy the smoker completely ad maybe the client will give up on the therapy and relapse. Other research has shown that it ’s the nicotine rather than other components that underlines the addiction and this maintains the cigarettes smoking.This therefore doesn’t rid the client the nicotine addiction. There also have been issues with health and safety with the nicotine. Some research has shown that it could cause cardiovascular, cancer, reproductive disorders and delayed wound healing. Because the body is still being supplied with nicotine, this could increase heart rate, coronary blood vessels and temporarily increase bloody pressure. There are quite a few side effects to take just nicotine and because of this, it is advised not to take it during pregnancy but then again it is safer to take nicotine than to smoke in pregnancy.